Speakers

Genghua Yu

Brand Protection Lead

XIAO GUAN TEA
Personal Profile
Alibaba Tmambition Project Management Navigator. With over ten years of experience in corporate rights protection, he has also completed trade secret protection and anti-corruption investigations for enterprises. In 2015, he participated in the research and development of a case management system. In 2020, he launched the deployment of the legal case management system for Xiao Guan Tea, completing the construction of informatization, digitalization, and intelligentization over the course of three years. He is responsible for Xiao Guan Cha's anti-infringement and anti-counterfeiting, trade secrets, market supervision, and public opinion governance, among other areas.